Garnet Lifestyle Homes is a part of Garnet Interiors, an integrated design company. The company designs uber luxurious homes for their clients.
Targetted at elite clientele, the purpose of this campaign is to capture the premium designs and products through an emotional storyline. Antigravity developed the idea of seeing these home through the eyes of a warm and loving family. Their moments and emotions pertaining to their home add a human touch to the entire film.
Utilizing a series of shareable video ad units for both performance and brand-building purposes, the campaign was bolstered by an aggressive, targeted media spend aimed at increasing visibility and driving new visitors to the brand's website.