2018 Antigravity Films

Media Planning and Buying

With all the different screens that people keep tabs on throughout the day, the different avenues for advertising a brand are many. A well-rounded media buying strategy can include TV commercials, print ads, programmatic, sponsored social media posts, radio, and much more. But picking the right one at the right time, and executing them in the right manner requires media planning.

 

Integrating media strategy, planning, buying, tactics and negotiations seamlessly across all media sources is a challenging and delicate dance, one for which brand managers rarely have the capability. Our team at Antigravity have extensive media integration experience along the full spectrum of budget sizes. 

 

Traditional

 

  • Television

  • Cable

  • Radio

  • Magazine

  • Newspaper

  • Out of Home

  • Direct Mail

 

Digital

 

  • Programmatic

  • Display

  • Online Radio

  • Online TV

  • Social Media

  • Video

  • Mobile

  • Paid Search

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Antigravity,

6th Floor, Garnet Palladium,

Pt. Motilal Nehru Marg,

Off Western Express Highway,

Goregaon East,

Mumbai - 97

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