The world of Content Marketing has evolved as we all know videos are the main thing today. If you are reading this, you probably have a couple of videos with which you do your content marketing and that’s great.
But as wonderful as the idea of making videos is, you may burn out in no time. Of course, in the first few weeks or even months of making videos, you’d be churning out series of ideas. You may never think your fountain of knowledge or ideas will hit a brick wall (for writers, it is called the ‘writers' block’). You may never for once anticipate this -why would you?
But the reality is that at one point or the other, this can hit you. And you start to look for ways to continue making new videos. But because you can’t share new videos as often as you once did, you need a strategy to recycle your old video content.
Your audience must get fresh, juicy and new content regularly. And if you cannot generate regular content, rest assured, someone else will be doing so.
But if you understand what to do, you would realise ideas are everywhere and you will find a way to keep ideas flowing and the content coming.
So, in this article, we will show you ways to recycle your old video content, so your brand is always ahead of its competition.
Steps to Recycle Old Video Content
1. Turn your video into podcasts
There are a lot of content marketers who are not taking advantage of the podcast industry. This is a very big market that is still not being used to full potential. According to an economic times report, National Public Radio, one of the biggest podcast producers in the US has claimed the number of downloads of its podcasts in India has risen three-fold to 335,828 in 2018 from over 80,000 in 2015.
There are over 57 million listeners in the United States alone who enjoy listening to podcasts.
Your video content can be converted to iTunes podcasts and reach these large numbers of people in India and USA, and other staggering markets as well.
If you have a long video, (of about 30 minutes or more) you may try to reduce the length to around 16 minutes in your podcast. This is the length most people prefer to listen to.
Why do you need a podcast show?
It is flexible for people to listen to. It doesn’t matter where they are, be it in a car (driving), jogging, doing the dish, eating or meditating, they can listen to your podcast show and learn from you about your brand.
2. Convert your video content into a blog post
There are times when seeing videos may not be easy for your audience. They may be in areas where they may not be able to listen to the sound. So, there is a need to convert your video content into a blog post.
There are some people too who prefer reading. So, having your video content as a blog post as well is a win-win situation for you.
Doing this is simple. You may already have a script for your video - it is very like you do. So, you may just repurpose it as a blog post content and publish it.
3. Create a listicle video to share on Instagram
We all know Instagram is a big place to share videos. But the problem is the time limit of every video. But that can be a plus for you too. You may also convert your YouTube videos into short versions of it and share the video via Instagram.
If there are bullet points in your video, you may convert it to a listicle video, highlighting all the points (or a few of them) mentioned in the video. You may then direct your Instagram followers to the YouTube video where you discussed the same in-depth.
Checkout the short listicle video of 30 seconds.
The above video was made out the following 3.5min video.
4. Go multilingual with your video content
It is generally believed that English is the universal language of business. Is it? But then, did you know that more than 60% of YouTube viewers are not English or do not understand English?
This means a lot (majority) of us are struggling for the 40% English audience, leaving a lot of money on the table, by abandoning the remaining 60% that do not understand or speak English as their native language.
What is the solution?
Add subtitles from another language than yours. Of course, you may not understand the language as well, but with the help of professional translators, you can do it.
Here is a secret strategy to make your community active. Turn on community contribution as you turn on your channel as you upload the video. Ask your audience to contribute to the video and mention those who contribute on your social media. This will make others do the same.
5. Turn your errors to behind the scene videos
During the making of your videos, you are certainly going to make mistakes. You can turn these errors into behind the scene collection and upload it to your social or video-sharing channels.
These can even take you closer to your audience. People or customers love to get closer to their brands and develop a relationship with the brand.
Checkout this Behind-the-Scenes video from Antigravity Films video production for Actofit Fitness Wearables.
You can get closer to your audience if you upload a behind the scene video and ask for their opinions on your video-making process. They will love you for it.
These are 5 simple ways to recycle your old video content and improve on your video content generation and keep publishing content to engage your audience.
If you’re interested in learning more about how you can use video to help build your business, get in touch with Antigravity. We are an experienced and professional video content agency as well as production company that want to help you make your business into the best it can be.
The following video explains the concept and process of video marketing :